Uruguay 2018 Home Kit Concept

Between 1901 and 1910, Uruguay wore a variety of different shirts during its matches. The first shirt worn was Albion F.C.'s kit, in the unofficial debut of the national team against Argentina in 1901. It was followed by a variety of shirts, including a solid green one and even a shirt with the colours of the flag of Artigas.

On 10 April 1910, now-defunct club River Plate defeated Argentine side Alumni 2–1. That day River Plate wore its alternate jersey, a light blue one due to the home jersey was similar to Alumni's. Ricardo LeBas proposed Uruguay to wear a light blue jersey as a tribute to the victory of River Plate over Alumni. This was approved by president of the Uruguayan Association, Héctor Gómez. The light blue (Celeste) jersey debuted in a Copa Lipton match against Argentina on 15 August 1910.

After a successful World Cup qualifying campaign, finishing second, Uruguay made it to the 2018 World Cup in Russia. Uruguay won its group after three victories, and advanced to the quarter-finals after a 2–1 win over Portugal. However, they were eliminated 2–0 in the quarter-finals by the eventual champions France.

Tunisia 2018 Home Kit Concept

The Tunisia national football team (Arabic: منتخب تونس لِكُرَّةُ الْقَدَم; French: Équipe de Tunisie de football) represents Tunisia in men's international association football. The team is a member of both FIFA and CAF, the Confederation of African Football. It is governed by the Tunisian Football Federation, founded in 1957. Colloquially known as the Eagles of Carthage, the team's colours are red and white, and the bald eagle is its symbol. Most of Tunisia's home matches are played at the Hammadi Agrebi Stadium in Radès since 2001.

Switzerland 2018 Home Kit Concept

The Switzerland national team's traditional home kit is red shirts, white shorts and red socks, with the away kit being reverse with white shirts, red shorts and white socks, although the colours of the shorts and socks are interchangeable if there is a minor clash. Switzerland, since being established in 1895, have always had the same colour code, as tradition and homage to the national colours which are derived from the Swiss flag. The current kit manufacturer is Puma, who have made their kits since 1998.

Spain 2018 Home Kit Concept

Spain's kit is traditionally a red jersey with yellow trim, dark blue shorts, and black socks, whilst their current away kit is all predominantly white. The colour of the socks altered throughout the 1990s from black to the same blue colour as the shorts, matching either the blue of the shorts or the red of the shirt until the mid-2010s when they returned to their traditional black.Spain's kits have been produced by manufacturers including Adidas (from 1981 until 1983), Le Coq Sportif (from 1984 until 1990) and Adidas once again (since 1991). Rather than displaying the logo of the Spanish Football Federation, Spain's jersey traditionally features the country's coat of arms over the left side. After winning the 2010 World Cup, the World Cup winners badge was added to the right side of the jersey and a golden star at the top of Spain's coat of arms.

South Korea 2018 Home Kit Concept

Red is the traditional shirt color of the South Korean national team, who are consequently nicknamed the "Reds", while the fans are called the "Red Devils". The away shirt has varied between white and blue. In 1994, the home shirt shifted from red to white, but in October 1995, red returned as home color, paired with black shorts.

Serbia 2018 Home Kit Concept

Following the secession of Montenegro in 2006 the national team adopted red shirts, blue shorts and white socks in honor of the Serbian tricolour. Between 2010 and 2016 a cross motif inspired by the country's coat of arms was incorporated in the jersey. In years Serbia has utilised all-red uniforms due to FIFA's kit clash regulations. Away kits are traditionally white with blue or white shorts.

Senegal 2018 Home Kit Concept

The Senegal national football team (French: Équipe de football du Senegal), nicknamed Les Lions de la Teranga (meaning: The Lions of Teranga), represents Senegal in international association football and is operated by the Senegalese Football Federation. They are the current champions of the African Nations Championship.

Saudi Arabia 2018 Home kit Concept

Saudi Arabia secured qualification for the 2018 World Cup, their first in 12 years, ahead of Australia. In the opening match, Saudi Arabia were crushed by hosts Russia 5–0, making this the second largest victory of any host. Saudi Arabia then lost 1–0 to a Luis Suárez goal that put Uruguay as the eventual group winners. Although they were already eliminated, Saudi Arabia managed to salvage some pride by winning their final group stage match against Red Sea neighbours Egypt.

Traditionally, Saudi Arabia's home kit is white with a green trim, and the away kit is green with a white trim (the Saudi flag colors).

Russia 2018 Home Kit Concept

On 2 December 2010, Russia were selected to host the 2018 World Cup and automatically qualified for the tournament. During the friendly matches prior to the tournament, Russia did not have good results. The team lost more games than it won and this made their FIFA ranking fall to 70th, the lowest among all World Cup participants. Russia were drawn to play Saudi Arabia, Egypt and Uruguay in the group stage.

Despite a series of poor results in warm-up games, however, Russia began their World Cup campaign with a 5–0 demolition of Saudi Arabia, who were three places above them in the rankings, on 14 June in the opening match of the 2018 FIFA World Cup. On 19 June, Russia won their second game of the group stage, beating Egypt by a scoreline of 3–1, taking their goal difference to +7 with only two matches played. The win over Egypt all but secured Russia's advancement into the knockout stage for the first time since 1986, when they played as the Soviet Union; and also for the first time in their history as an independent state. They officially qualified for the knockout stage the next day, following Uruguay's 1–0 win over Saudi Arabia. Russia's final group game was against two-time world champions (1930 and 1950) Uruguay, losing 3–0, and finished second in the group.

Advancing from their group in second place, Russia faced Spain at the Round of 16 in Moscow. Spain were considered one of the tournament favorites with many accomplished players at club and international level, having won the 2010 edition. Russia managed to surprise Spain in one of the biggest shocks in World Cup history; beating them in a penalty shootout after the match ended 1–1 in regular time. BBC Sport and The Guardian described this as one of the biggest tournament surprises, considering how Russia were the lowest-ranked team prior to the competition, and according to some, had one of the worst teams of the competition. Against the Spaniards who were known for their tiki-taka, coach Stanislav Cherchesov used a defensive 5–3–1–1 formation to sit deep and defend with ten men, and conceded no goals from open play as Spain's only goal was from a free kick set piece while Russia tied the game thanks for a penalty awarded for a handball. Igor Akinfeev, who saved two penalties including a foot-save to deny Spain's Iago Aspas, was voted as Budweiser Man of the Match. The win against Spain sent supporters and residents of Russia into wild celebrations, as they reached the quarter-finals for the first time since the breakup of the Soviet Union. Match TV commentator Denis Kazansky said: "From the first day we had not been expecting much from our team. Then thoughts turned to winning the thing. What we have seen is a significant change in people's attitudes, and in the history of Russian football.Russia then played Croatia in the quarter-finals held at Sochi, on 7 July. Coach Stanislav Cherchesov reverted to a four-man defense which successfully exploited Croatia offensive set-up which proved vulnerable to Russia's counter-attacking. Russia scored first (a long-range strike by Denis Cheryshev which was his fourth goal of the tournament and was later nominated for the Puskás Award) and last (a header from Mário Fernandes at the 115th minute) as the match finished 2–2 after extra time, and then were eliminated 3–4 in the penalty shootout. Nonetheless, this stands as Russia's best World Cup performance ever since the dissolution of the USSR. The team visited the FIFA Fan Fest in Moscow on Sunday, 8 July 2018, to thank their supporters and say goodbye. Following the World Cup run, Russia's position in the FIFA ranking rose from 70 to 49.

Portugal 2018 Home Kit Concept

At the 2018 FIFA World Cup, Portugal opened their campaign with a 3–3 draw with Spain, with Cristiano Ronaldo scoring a hat-trick. After a 1–0 victory against Morocco, Portugal drew 1–1 with Iran to progress to the knockout round as group runners-up. Portugal were eliminated following a 2–1 defeat to Uruguay in the round of 16.Portugal's traditional home kit is mainly red with a green trim, reflecting the colors of the nation's flag. Over the years, the particular shade of red has alternated between a darker burgundy and a lighter scarlet. Both green and red shorts have been used to complete the strip.

Portugal's traditional home kit is mainly red with a green trim, reflecting the colors of the nation's flag. Over the years, the particular shade of red has alternated between a darker burgundy and a lighter scarlet. Both green and red shorts have been used to complete the strip.

Poland 2018 Home Kit Concept

Peru 2018 Home Kit Concept

The Peru national football team plays in red and white, Peru's national colours. Its first-choice kit has been, since 1936, white shorts, white socks, and white shirts with a distinctive red "sash" crossing their front diagonally from the proper left shoulder to the right hip and returning on the back from the right hip to the proper left shoulder. This basic scheme has been only slightly altered over the years.Peru's kit has won praise as one of world football's most attractive designs. Christopher Turpin, the executive producer of NPR's All Things Considered news show, lauded the 1970 iteration as "the beautiful game's most beautiful shirt", also describing it as "retro even in 1970". Miles Kohrman, football reporter for The New Republic, commended Peru's kit as "one of soccer's best-kept secrets". Rory Smith, Chief Soccer Correspondent for The New York Times, referred to Peru's 2018 version of the jersey as "a classic" with a nostalgic, fan-pleasing "blood-red sash". The version worn in 1978 came first in a 2010 ESPN list of the "Best World Cup jerseys of all time", described therein as "simple yet strikingly effective".

Peru's first kit, made for the 1927 South American Championship, comprised a white-and-red striped shirt, white shorts and black socks. At the 1930 World Cup, Peru used an alternate design because Paraguay had already registered a similar kit with white-and-red striped shirts. The Peruvians instead wore white shirts with a red collar, white shorts and black socks. The team added a horizontal red stripe to the shirt for the 1935 South American Championship. The following year, at the 1936 Berlin Olympics, the team adopted the iconic diagonal red sash design it has retained ever since. According to historian Jaime Pulgar-Vidal Otálora, the idea for the design came from school football matches in which coloured sashes worn over the shoulder would allow two teams wearing white shirts to play against each other.

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